The IF/THEN Collection Video Tour provides a quick overview of the site and how to search for and share resources.
- What is the IF/THEN® Collection?
- Who can use the IF/THEN® Collection?
- How do I use the IF/THEN® Collection?
- How do I search for assets?
- How do I refine searches?
- How do I share an asset?
- How CAN I use the assets from the IF/THEN® Collection?
- What are ways I CANNOT use assets from the IF/THEN® Collection?
- Do I need to credit the photographer or videographer when using an IF/THEN® Collection asset?
- If I’m using a particular asset in a highly visible way, do I need to let the featured Ambassador know about it?
- What if I am a member of the media and want to use assets in a news article, broadcast news segment, or other editorial purpose?
- What if I am a nonprofit organization who would like to use the asset for a commercial purpose?
- Why do I have to provide an email address to share assets?
- Can I download an asset?
- What if I forgot my download access code?
- What if I submitted a download request and never heard back?
- What do I do if I’m unable to see or share an asset?
- What if I need to modify an asset?
More About IF/THEN
- What is the IF/THEN® Initiative?
- Who are the AAAS IF/THEN® Ambassadors?
- Why do some AAAS IF/THEN® Ambassadors have more assets than others?
- Why do role models and representation matter?
What is the IF/THEN® Collection?
The IF/THEN® Collection is the largest free resource of its kind dedicated to increasing access to authentic and relatable images of real women in STEM.
Comprised of thousands of photos and videos that authentically represent women in the fields of science, technology, engineering and math (STEM), the content features a variety of careers to illuminate the relevance of STEM everywhere. The assets are meant to make lasting change to the materials and media in the visual world around us.
The IF/THEN® Collection features 125 female STEM innovators selected by the American Association for the Advancement of Science (AAAS) and Lyda Hill Philanthropies® to be AAAS IF/THEN® Ambassadors, all serving as high-profile role models for girls.
The IF/THEN® Collection intends to:
- Shift cultural perceptions of who works in STEM,
- Inspire middle school girls to pursue STEM careers by exposing them to content that presents STEM as exciting and relatable,
- Provide museums, educators, non-profit organizations, parents and students with high-quality STEM content for use free-of-charge, and
- Empower AAAS IF/THEN®Ambassadors by providing resources to help them better share their stories.
Who can use the IF/THEN® Collection?
- Anyone** can access the IF/THEN® Collection website, as well as search the various assets and Collection Materials.
- Only individuals or non-profit entities are authorized to view, stream, share, print or embed any asset in the Collection and all uses must be for educational and other non-commercial purposes related to STEM fields. For-profit educational uses are not authorized.
- To submit a request to download a particular asset from the Collection, you must be an active participant in an IF/THEN® Program. IF/THEN® Program Participants are given a “Download Access Code” as part of their respective IF/THEN® program and are only permitted to use assets downloaded from the IF/THEN® Collection for educational and other non-commercial purposes related to STEM fields. IF/THEN® Program Participants must not share Download Access Codes with any other entities or individuals and are responsible for keeping their Download Access Code confidential.
- To download an asset, see How do I use the IF/THEN® Collection?
**The term "Anyone" refers to those users located in the United States. If you access the Site from locations outside of the United States. you do so on your own initiative and at your own risk. You are solely responsible for compliance with local laws, if and to the extent local laws are applicable.
How do I use the IF/THEN® Collection?
- To browse the Collection, On the homepage, we've curated Featured Categories, including Sports and Women in Tech. Click on any of those categories to browse featured photos and videos in the Collection. Also, see How do I search for assets?
- To browse related partner collections, scroll down to the Partner Collections section of the homepage. Here you will see a variety of external collections and resources provided by our partners. By clicking on a Partner Collection, you will be directed to an external website managed by that third-party partner and will be subject to the policies and terms that govern their website. We are not responsible for the content of any third party site that you visit by clicking a link on the IF/THEN® Collection website.
- To view a document or image in the Collection, hover over the individual asset and click the eye icon to view a larger version of the image or document.
- To view additional information for an asset, click the small button. This will provide information regarding keywords, location, and other details (varies by asset).
- To watch/stream a video in the Collection, hover over the individual asset and click the eye icon to view a larger version of the selected video’s thumbnail. Click the play button and use the video player controls (including volume, sizing and full screen options) to watch/stream the video.
- To share a link to an asset, see How do I share an asset?
- To download an asset on the Collection, you must be an active participant in an IF/THEN® Program. IF/THEN® Program Participants are given a Download Access Code as part of their respective IF/THEN® program and are only permitted to use assets downloaded from the IF/THEN® Collection for educatonal and other non-commercial purposes related to STEM fields. IF/THEN® Program Participants must not share Download Access Codes with any other entities or individuals and are responsible for keeping their Download Access Code confidential.
On the Full Collection page, which you can access by clicking the purple search icon, a quick search field is provided to help you find assets fast. It’s much like a search engine; simply enter search terms, such as titles, categories, file formats, names, filenames, metadata, collections, etc. *Note - Returned search results are currently sorted by most recently updated asset.
After search results display, the dropdown fields to the right of the search box offer four filter options to further refine your search and narrow the results.
As you filter a search, you will see tags in blue typeface displayed above the search results, allowing flexibility to add and remove search tags as desired to further refine your search (to remove a tag, simply click the “X” on that tag). The search results continuously update as you set your search parameters.
When applying filters, please note that once one filter is applied, all other filter dropdowns will only display the options available based on the existing applied filter(s).
Searches can be refined by:
- Asset type
- Ambassador Name
You can share an asset by sending a link or using an embed code for that particular asset.
To obtain the link or an embed code, hover over the arrow icon that appears on the selected asset and click the arrow to share. Please note that you can generate a link or an embed code for only one asset at a time.
After clicking on the arrow, you will be required to submit a valid email address and select your intended use for the asset from a dropdown list of available use cases. If you do not see your intended use case listed, select “Other - Non-commercial” and describe how you will use the asset. You will need to repeat this process for each asset from the IF/THEN Collection® that you would like to share.
As a reminder, you are only permitted to use or share assets for educational and other non-commercial purposes related to STEM fields.
Share links, embed codes, and direct links
- Share links are designed for sharing assets from one user to another, quickly and easily via email or private message. They link to a simple webpage hosting the asset’s embed code. Share links can be thought of as a shortened direct link for ease of use.
- Embed codes are blocks of HTML text that allow you to embed content directly into your website, content management system, or other online source. When assets are updated on the IF/THEN® Collection, embed codes are also automatically updated on any linked websites, ensuring the most current view of an asset is always displayed. If an asset is removed from the IF/THEN® Collection, the embed codes for the removed asset will no longer display the asset to which the code originally corresponded.
- A direct link is the URL contained within the embed code and is useful when another application accepts a URL for an image, video, or document. This allows the application to modify how that asset is displayed. Direct links are typically longer than share links but easier to modify.
How CAN I use the assets from the IF/THEN® Collection?
Category 2: IF/THEN® Program Participants who have a Download Access Code provided by their respective IF/THEN® program can request and receive access to download Collection assets. IF/THEN® Program Participants are permitted to use the assets downloaded from the IF/THEN® Collection for educational and other non-commercial purposes related to STEM fields. IF/THEN® Program Participants must not share Download Access Codes with any other entities or individuals and are responsible for keeping their Download Access Code confidential.
Examples of permitted use cases for Category 1 and Category 2 include (but are not limited to):
- Integrating assets into a lesson plan, curriculum and/or program
- Printing images to be used in exhibits, classrooms or program materials
- Using or embedding assets on websites, social media, online resources and/or in digital materials like e-newsletters or digital learning tools
- Exploring featured categories or browsing the full Collection to view, read and/or stream assets
- Learning more about each IF/THEN® Ambassador via a filtered search of the full Collection by Ambassador name
- Using images or videos in advertisements or brochures that promote an educational or other non-commercial purpose related to STEM fields
*Please note for clarity, programs or services organized or provided by IF/THEN® Program Participants (including non-profits, teachers, schools and museums) are considered to be non-commercial.
What are ways I CANNOT use assets from the IF/THEN® Collection?
Category 2: IF/THEN® Program Participants who have a Download Access Code provided to them by their respective IF/THEN® program can request and receive download access to Collection assets. IF/THEN® Program Participants are permitted to use downloaded assets for educational and other non-commercial purposes related to STEM fields.
Below are some examples of how Category 1 and Category 2 users CANNOT use Collection assets. The list below is not exhaustive and there may be additional uses that are not permitted. If you have any questions, please contact us by visiting https://ifthencollection.org/contact.
- Using the assets for commercial purposes
- For clarity, programs or services organized or provided by IF/THEN® Program Participants (including non-profits, teachers, schools and museums) are considered to be non-commercial
- Using the assets for “for-profit” educational purposes, including the promotion of for-profit educational entities, programs or services
- Using assets on, or in connection with, any merchandise or product, or in any advertising, marketing or promotional materials or packaging for such merchandise
- Modifying assets in any way without the prior written permission of Orange Capital Media, LLC (the entity managing the IF/THEN® Collection)
- Displaying assets and/or the individual(s) featured in the assets in a manner that a reasonable person would view as derogatory or disparaging
Do I need to credit the photographer or videographer when using an IF/THEN® Collection asset?
The photos, videos, and other assets in the IF/THEN® Collection were commissioned so that photographer and videographer credits are not required. That said, we appreciate you crediting the IF/THEN® Collection (e.g. “Courtesy of IF/THEN® Collection”) when feasible and appropriate, and providing a link back to this site (ifthencollection.org) so that other museums, educators, non-profit organizations, parents, and caregivers can benefit from access to the IF/THEN® Collection.
If I’m using a particular asset in a highly visible way, do I need to let the featured Ambassador know about it?
You do not need to seek permission from an Ambassador or let them know when an asset in which they are featured will be utilized for educational or other non-commercial purposes.
However, if you plan to use an Ambassador-featured asset in a highly visible way (ex. a public campaign or prominently featuring an asset in a high-traffic area, etc.), you are welcome to notify the Ambassador as a courtesy.
To notify an Ambassador, you can search for her Ambassador Profile (which can be found by using the Ambassador Name and Asset Type filters) and check to see if the Ambassador has any contact information listed at the top of her Ambassador Profile. If she doesn’t have an Ambassador Profile or contact information is not listed, please email firstname.lastname@example.org, and we will make an effort to notify the Ambassador.
What if I am a member of the media and want to use assets in a news article, broadcast news segment, or other editorial purpose?
We welcome editorial use of IF/THEN® Collection assets. If you are interested in using any image or video from the Collection for such a purpose, please contact email@example.com to submit a request and provide us with additional information regarding your desired use.
What if I am a nonprofit organization who would like to use the asset for a commercial purpose?
The IF/THEN® is intended to be used by individuals and non-profit entities for educational and other non-commercial purposes related to STEM fields. However, if you are a non-profit entity interested in utilizing Collection assets for a potential commercial purpose related to STEM, please email firstname.lastname@example.org and provide additional information regarding your requested use case.
Why do I have to provide an email address to share assets?
As a reminder, if you elect not to provide such information, you may not be able to access the assets contained on the Collection site.
At this time, the ability to download assets is limited to active participants in an IF/THEN® Program. Currently, we do not have the bandwidth to process download requests beyond those from IF/THEN® Program Participants. However, you can email email@example.com to make us aware of your requested download need(s).
What if I forgot my download access code?
If you are an active IF/THEN® Program Participant who previously received a Download Access Code but have since lost or deleted the code, please reach out to your respective IF/THEN® program (e.g. DonorsChoose.org, Association of Science and Technology Centers, National Girls Collaborative Project) to request a new Download Access Code.
NOTE: If you are a teacher participating in the DonorsChoose.org IF/THEN® Innovation Challenge and need to download an asset, please request your Download Asset Code from firstname.lastname@example.org.
What if I submitted a download request and never heard back?
It may take up to 7 business days to process your download request and provide an email response. If you have not received a response after 7 business days, please email us at email@example.com
What do I do if I’m unable to see or share an asset?
If you are unable to see or share an asset or are experiencing other technical difficulties with the Collection site, please firstname.lastname@example.org. Note: It may take up to 7 business days to receive a reply.
What if I need to modify an asset?
Modifying assets in any form (e.g. digital, print) is not permitted. However, if you would like to request special permission to modify an asset (or to have one modified) please email email@example.com Note: It may take up to 7 business days to receive a reply.
More About IF/THEN®
What is the IF/THEN® Initiative?
IF/THEN® is part of Lyda Hill Philanthropies’ commitment to fund game-changing advancements in science and nature. IF/THEN® seeks to further advance women in STEM by empowering current innovators and inspiring the next generation of pioneers. Rooted in a firm belief that there is no better time to highlight positive and successful female professional role models, IF/THEN® is designed to activate a culture shift among young girls to open their eyes to STEM careers by: (1) funding and elevating women in STEM as role models, (2) convening cross-sector partners in entertainment, fashion, sports, business and academia to illuminate the importance of STEM everywhere, and (3) inspiring girls with better portrayals of women in STEM through media and learning experiences to pique their interest in STEM careers. To learn more, visit www.ifthenshecan.org or follow IF/THEN® on Facebook, Twitter, Instagram and LinkedIn.
Who are the AAAS IF/THEN® Ambassadors?
The AAAS IF/THEN® Ambassadors Program is a key element of the IF/THEN® Initiative designed to further women in science, technology, engineering and math (STEM) by empowering current innovators and inspiring the next generation of pioneers.
IF/THEN® is proud to recognize talented women STEM professionals across a variety of industries as IF/THEN® Ambassadors who will serve as high-profile role models for middle school girls. In partnership with the American Association for the Advancement of Science (AAAS), IF/THEN® created the AAAS IF/THEN® Ambassadors Program that brings together 125 of these innovators for specialized media and communications training. Using a talent agency model, IF/THEN® will support the Ambassadors and their inspiring work by showcasing them on a national platform.
Why do some AAAS IF/THEN® Ambassadors have more assets than others?
AAAS IF/THEN® Ambassadors will not all have the same number of assets. Not all AAAS IF/THEN® Ambassadors were able to attend in-person convenings or filming opportunities. While additional media, filming and storytelling opportunities are offered to different AAAS IF/THEN® Ambassadors from time to time, not all recorded media meets the licensing requirements to be made available on the IF/THEN® Collection
Why do role models and representation matter?
Girls cite lack of female role models in STEM as a key reason they do not pursue a career in the sector.2 When girls have approachable role models (women in STEM who see their work as rewarding, relevant, and enjoyable), their impression of what it means to be a STEM professional can change dramatically and they are more likely to pursue STEM courses and careers. In fact, according to a study by Microsoft, 68% of girls [and 47% of boys] who chose a high tech career say they were inspired by one person, one event, or one class during their middle or high school years. Additionally, 82.7 percent of girls and women think it is important to see girls/women in STEM in film and television, but only 37.1 percent of STEM character portrayals are female.3