FAQ

The IF/THEN Collection Video Tour provides a quick overview of the site and how to search for and share resources.

The Basics

What is the IF/THEN^® Collection?

The IF/THEN^® Collection is the largest free resource of its kind dedicated to increasing access to authentic and relatable images of real women in STEM.

Comprised of thousands of photos and videos that authentically represent women in the fields of science, technology, engineering and math (STEM), the content features a variety of careers to illuminate the relevance of STEM everywhere. The assets are meant to make lasting change to the materials and media in the visual world around us.

The IF/THEN^® Collection features 125 female STEM innovators selected by the American Association for the Advancement of Science (AAAS) and Lyda Hill Philanthropies^® to be AAAS IF/THEN^® Ambassadors, all serving as high-profile role models for girls.

The IF/THEN^® Collection intends to:

Shift cultural perceptions of who works in STEM,
Inspire middle school girls to pursue STEM careers by exposing them to content that presents STEM as exciting and relatable,
Provide museums, educators, non-profit organizations, parents and students with high-quality STEM content for use free-of-charge, and
Empower AAAS IF/THEN^®Ambassadors by providing resources to help them better share their stories.

Who can use the IF/THEN^® Collection?

Anyone** can access the IF/THEN^® Collection website, as well as search the various assets and Collection Materials.
Only individuals or non-profit entities are authorized to view, stream, share, print or embed any asset in the Collection and all uses must be for educational and other non-commercial purposes related to STEM fields. For-profit educational uses are not authorized.
- To share, print or embed an asset in the Collection, you are required to accept the Terms of Use, submit a valid email and confirm how you intend to use the asset. If you elect not to provide such information, you may not be able to stream, share, print or embed assets from the Collection.
To submit a request to download a particular asset from the Collection, you must be an active participant in an IF/THEN^® Program. IF/THEN^® Program Participants are given a “Download Access Code” as part of their respective IF/THEN^® program and are only permitted to use assets downloaded from the IF/THEN^® Collection for educational and other non-commercial purposes related to STEM fields. IF/THEN^® Program Participants must not share Download Access Codes with any other entities or individuals and are responsible for keeping their Download Access Code confidential.
- To download an asset, see How do I use the IF/THEN^® Collection?

*Please read the full Terms of Use for a full description of the permitted uses and restrictions on use of the IF/THEN® Collection assets.

**The term "Anyone" refers to those users located in the United States. If you access the Site from locations outside of the United States. you do so on your own initiative and at your own risk. You are solely responsible for compliance with local laws, if and to the extent local laws are applicable.

How do I use the IF/THEN^® Collection?

To browse the Collection, On the homepage, we've curated Featured Categories, including Sports and Women in Tech. Click on any of those categories to browse featured photos and videos in the Collection. Also, see How do I search for assets?
To browse related partner collections, scroll down to the Partner Collections section of the homepage. Here you will see a variety of external collections and resources provided by our partners. By clicking on a Partner Collection, you will be directed to an external website managed by that third-party partner and will be subject to the policies and terms that govern their website. We are not responsible for the content of any third party site that you visit by clicking a link on the IF/THEN^® Collection website.
To view a document or image in the Collection, hover over the individual asset and click the eye icon to view a larger version of the image or document.
- To view additional information for an asset, click the small button. This will provide information regarding keywords, location, and other details (varies by asset).
To watch/stream a video in the Collection, hover over the individual asset and click the eye icon to view a larger version of the selected video’s thumbnail. Click the play button and use the video player controls (including volume, sizing and full screen options) to watch/stream the video.
To share a link to an asset, see How do I share an asset?
To download an asset on the Collection, you must be an active participant in an IF/THEN^® Program. IF/THEN^® Program Participants are given a Download Access Code as part of their respective IF/THEN^® program and are only permitted to use assets downloaded from the IF/THEN^® Collection for educatonal and other non-commercial purposes related to STEM fields. IF/THEN^® Program Participants must not share Download Access Codes with any other entities or individuals and are responsible for keeping their Download Access Code confidential.

How do I search for assets?

On the Full Collection page, which you can access by clicking the purple search icon, a quick search field is provided to help you find assets fast. It’s much like a search engine; simply enter search terms, such as titles, categories, file formats, names, filenames, metadata, collections, etc. *Note - Returned search results are currently sorted by most recently updated asset.

How do I refine searches?

After search results display, the dropdown fields to the right of the search box offer four filter options to further refine your search and narrow the results.

search filters

As you filter a search, you will see tags in blue typeface displayed above the search results, allowing flexibility to add and remove search tags as desired to further refine your search (to remove a tag, simply click the “X” on that tag). The search results continuously update as you set your search parameters.

When applying filters, please note that once one filter is applied, all other filter dropdowns will only display the options available based on the existing applied filter(s).

Searches can be refined by:

Asset type
Discipline
Location
Ambassador Name

How do I share an asset?

You can share an asset by sending a link or using an embed code for that particular asset.

To obtain the link or an embed code, hover over the arrow icon that appears on the selected asset and click the arrow to share. Please note that you can generate a link or an embed code for only one asset at a time.

Intended Use pop-up box

After clicking on the arrow, you will be required to submit a valid email address and select your intended use for the asset from a dropdown list of available use cases. If you do not see your intended use case listed, select “Other - Non-commercial” and describe how you will use the asset. You will need to repeat this process for each asset from the IF/THEN Collection® that you would like to share.

As a reminder, you are only permitted to use or share assets for educational and other non-commercial purposes related to STEM fields.

After providing your intended use, check the boxes to agree to the Terms of Use governing the use of the Collection and the assets, and to acknowledge the Privacy Policy. Click Next to obtain the link or embed code for the selected asset.

Share links, embed codes, and direct links

Share links are designed for sharing assets from one user to another, quickly and easily via email or private message. They link to a simple webpage hosting the asset’s embed code. Share links can be thought of as a shortened direct link for ease of use.
Embed codes are blocks of HTML text that allow you to embed content directly into your website, content management system, or other online source. When assets are updated on the IF/THEN® Collection, embed codes are also automatically updated on any linked websites, ensuring the most current view of an asset is always displayed. If an asset is removed from the IF/THEN® Collection, the embed codes for the removed asset will no longer display the asset to which the code originally corresponded.
A direct link is the URL contained within the embed code and is useful when another application accepts a URL for an image, video, or document. This allows the application to modify how that asset is displayed. Direct links are typically longer than share links but easier to modify.

Using Assets

How CAN I use the assets from the IF/THEN^® Collection?

Category 1: Individuals and non-profit entities can view, stream, share, print, or embed any asset from the Collection for educational and other non-commercial purposes related to STEM fields, provided the user accepts and complies with the Terms of Use and submits the required information when requested on the IF/THEN^® Collection website.

Category 2: IF/THEN® Program Participants who have a Download Access Code provided by their respective IF/THEN^® program can request and receive access to download Collection assets. IF/THEN^® Program Participants are permitted to use the assets downloaded from the IF/THEN^® Collection for educational and other non-commercial purposes related to STEM fields. IF/THEN^® Program Participants must not share Download Access Codes with any other entities or individuals and are responsible for keeping their Download Access Code confidential.

Examples of permitted use cases for Category 1 and Category 2 include (but are not limited to):

Integrating assets into a lesson plan, curriculum and/or program
Printing images to be used in exhibits, classrooms or program materials
Using or embedding assets on websites, social media, online resources and/or in digital materials like e-newsletters or digital learning tools
Exploring featured categories or browsing the full Collection to view, read and/or stream assets
Learning more about each IF/THEN® Ambassador via a filtered search of the full Collection by Ambassador name
Using images or videos in advertisements or brochures that promote an educational or other non-commercial purpose related to STEM fields

*Please note for clarity, programs or services organized or provided by IF/THEN® Program Participants (including non-profits, teachers, schools and museums) are considered to be non-commercial.

What are ways I CANNOT use assets from the IF/THEN^® Collection?

Category 1: Individuals and non-profit entities can view, stream, share, print, or embed any asset in the Collection for educational and other non-commercial purposes related to STEM provided the user accepts and complies with the Terms of Use and submits required information.

Category 2: IF/THEN^® Program Participants who have a Download Access Code provided to them by their respective IF/THEN^® program can request and receive download access to Collection assets. IF/THEN® Program Participants are permitted to use downloaded assets for educational and other non-commercial purposes related to STEM fields.

Below are some examples of how Category 1 and Category 2 users CANNOT use Collection assets. The list below is not exhaustive and there may be additional uses that are not permitted. If you have any questions, please contact us by visiting https://ifthencollection.org/contact.

Using the assets for commercial purposes
- For clarity, programs or services organized or provided by IF/THEN^® Program Participants (including non-profits, teachers, schools and museums) are considered to be non-commercial
Using the assets for “for-profit” educational purposes, including the promotion of for-profit educational entities, programs or services
Using assets on, or in connection with, any merchandise or product, or in any advertising, marketing or promotional materials or packaging for such merchandise
Modifying assets in any way without the prior written permission of Orange Capital Media, LLC (the entity managing the IF/THEN^® Collection)
Displaying assets and/or the individual(s) featured in the assets in a manner that a reasonable person would view as derogatory or disparaging

FAQ

The Basics

Using Assets

Troubleshooting

More About IF/THEN

The Basics

Using Assets

Troubleshooting

More About IF/THEN®

More About IF/THEN^®